Content Strategy & Planning

At Synergized Info, this is the first stage of any web design project, where the “bulk” of the work occurs. It is essential to fully exploit your company’s assets and give your web visitors an enjoyable experience while attending to their needs and wants.

Step1: Business Goals and Customers Needs

In the planning & content strategy stage we lead you through a proven process that identifies your business goals and the needs and wants of your target customers.

Step 2: Key Themes, Messages and Resources

Once we know what your potential customer really wants to accomplish and how your services address those wants, we work with you to develop key themes, messages and resources that speak persuasively to your target market.

Step 3: Content Planning and Development

A. Content Audit:

The next step is to review the content and resources your organization already has. We do this with a content & resources audit.

Having a clear idea of what your organization already has prevents us from re-creating the wheel or wasting valuable time and money.

B. Content Planning & Development:

Now we are ready to begin the creating process. Knowing what resources you already have and knowing what you want to accomplish, we can begin to:

• Plan the website’s architecture: This is the easy to navigate website layout
• Create targeted content: Content that speaks directly to your potential customers
• Create a compelling free offer
• Create marketing message: Call to action message
• Create clear buying channel: Specific instructions on how to respond or buy