About Synergized Info

Meet Alpidia Barraza, MLIS

An 18-year veteran of content and information management within the marketing and business development units of Fortune 500 companies and leading professional service boutique firms, Alpidia Barraza knows how to develop a content strategy that identifies, attracts, informs and engages audiences within your target market.

Alpidia knows – from experience - that content can be leveraged and directly contribute to a company’s bottom line.

As an intuitive, she is highly adept at creating content strategies that align the company's goals with the needs of your target market.

In working with business owners or senior level management, Alpidia provides:

Direction on how to best use content and information to facilitate high growth and increase revenues.
Value-added consulting in areas such as: trends, competitive intelligence, marketing strategies and strategic relationship possibilities, which helps to foster smart decision making.
A holistic view of content development that focuses on identifying, attracting, informing, and engaging your niche market.

Biography

Alpidia Barraza is Principal and Founder of Synergized Info, a content strategy consulting firm she founded in 1999.

Alpidia's previous roles included all aspects of information management, including: identifying users' information needs, evaluating and selecting content, content synthesizing and organization, and implementation, promotion, and tracking usage to maximize value.

All these roles were in the context of marketing and business development.

Prior to founding Synergized Info, Alpidia was a Senior Research Analyst at PricewaterhouseCoopers LLP, within Central Marketing's Global Technology Industry Group.

Alpidia has worked for Ethos Consulting, Arthur Andersen and Heidrick & Struggles as an Information Specialist - focusing on managing information centers, engaging users, and collaborating with internal decision-makers to create information infrastructures that met the needs of the users.

Education

Bachelor of Arts with distinction, San Jose State University

Masters of Information and Library Science, San Jose State University

Professional Affiliations

Association of Independent Information Professional

Special Library Association

American Marketing Association

If you are a business owner or manager confused about how to manage the changing trends in business, Call Us Now at (408) 386-6457 to See How We Can Help Your Business Grow!

“Delivers Value With Every Project”

“Alpidia delivers value with every project. She sees the big picture and is quick to offer ideas and suggestions to create the most effective and efficient approach. Her deliverables are well presented, thorough, and spot on.”

— A. Rosa, Managing Director,
Global Clients
PricewaterhouseCoopers

“Costs Were Always Reasonable”

I worked with Alpidia for years, and she has established herself as my go-to person for any of my information needs. She was always faster and more thorough than my internal resources,
and since she is so efficient, her costs were always reasonable
She is also a joy to work with.”

— C. Arnold, Principal
KMA & Company

“Goes Right to the Heart of Diagnosing a
Solution”

Alpidia goes right to the heart of diagnosing a solution to any content or information problem.
Having worked with top marketing departments for years, she has a thorough knowledge of marketing strategy and is an asset to any project or organization.
Competent and resourceful she can get the job done.”

— J. Stapelton, Chief
Marketing Officer
Fenwick & West LLP